Car culture has become so ingrained that it’s hardly noticed. But its negative impact on the way we live, our health, the environment and public space is immense and intensifying.
If we are going to tackle car dominance, we need a drastic shift in mindset – to make the alternatives to car-life more appealing and to give politicians the space they need to deliver change.
In 2021, the Foundation for Integrated Transport (FIT) is allocating a significant proportion of its annual £300,000 grant funding to work that challenges car-based thinking.
We want to fund bold, radical, entertaining campaigns that challenge the status quo and change minds about transformative policies such as road user charging, low traffic neighbourhoods, or fare-free public transport.
FIT is interested in campaigns that:
- Are savvy, entertaining and innovative
- Consider the joined-up consequences of car dominance (examples in the gallery below)
- Present change as advantageous and liberating
- Take into account thinking and practice in other parts of the world
- Reach out to a range of groups and ethnicities
- Widen the policy space for progressive policymakers to implement measures that reduce car dominance
- Are bold and lead to radical change in policy, infrastructure and mindset.