Lund (population 114,000) is a city in southern Sweden that is home to some of Sweden’s most famous companies e.g. Ikea and Tetra Pak. It is a famous university town and has pursued a detailed sustainable transport policy with an emphasis on reducing transport’s carbon emissions. This is known as the “Lund Environmentally Adjusted Transport System” or LundaMaTs. It was adopted in 2006 and was revised and updated in 2013 and is now referred to as LundaMaTs III. Download in English here.
LundaMaTs III sets out a co-ordinated package of measures to reduce car dependency, reduce carbon emissions and make alternatives to the car the “natural” choice:
Car dependence can be reduced by creating favourable conditions for more sustainable alternatives and by ensuring that a sustainable mode of transport is the obvious choice — a choice which most people today consider to be the car.
LundaMaTs III
Lund’s modal split reveals what can be achieved after many years of systematic intervention to provide high quality alternatives to the car for routine trips. The car is still important in Sweden, but a modal split outcome up to the Lund standard would deliver substantial transport decarbonisation benefits in all UK regions.

Source: Regional Travel Survey Skåne 2018.

Source: LundaMaTs III
LundaMaTs is based on 100 measures spread across 83 sub projects and costing 109 million Euros and is described in full on the VTPI website here.