FIT News | Events

February 1, 2024

Positive Campaigning for Local Transport webinar

Foundation for Integrated Transport

Road safety

Positive Campaigning for Local Transport webinar

FIT held the fifth in its series of webinars yesterday, 31st January, on the topic of positive campaigning for local transport.

Watch the webinar here


There are increasingly a number of organised campaigns against local authorities’ proposals for traffic reduction schemes (road pricing, LTNs etc). Despite the fact that the silent majority are often in support of such schemes, designed to reduce traffic, pollution and carbon, the presence of a vocal minority determined to derail the proposals can undermine political confidence in proposals.

This webinar focused on two well organised and successful campaigns in Cambridge and Oxfordshire designed to present a positive message of what the proposals could achieve. Both campaigns provided a united front in support of their respective council’s proposals, to bolster political support and encourage public engagement. This involved a lot of effective communications and media work.

This was the fifth in a new series of webinars showcasing the work funded by the Foundation for Integrated Transport.


Roxanne De Beaux, CEO, Cambridge Cycling Campaign

Roxanne De Beaux is the CEO of Camcycle in Cambridge, the cycling capital of the UK, where over 50% of residents cycle at least once a week. Roxanne has led the transformation of the organisation inside and out, including strategy, finance, fundraising, governance, branding and communications. This has led to significant growth of the charity, its reputation and influence. Camcycle is one of the UK’s most successful local cycling advocacy groups and is now expanding to support the wider Cambridgeshire region. Roxanne is passionate about the benefits everyday cycling can bring to people and the places they live. She campaigns for the infrastructure, policies and investment that enable people of all ages and abilities to cycle. Roxanne’s work influences policy at local, regional and national levels. In 2017, Roxanne was recognised as one of Cycling UK’s 100 Women in Cycling. She is a Clore Leadership Fellow and Alumna of the University of Amsterdam’s Urban Cycling Institute. Roxanne enjoys cycling around Cambridge on her ‘Dutch’ bike with her dog Nina in the front crate.

Zuhura Plummer, Campaign Director, Oxfordshire Liveable Streets

Since joining Oxfordshire Liveable Streets a year ago, Zuhura Plummer has been helping to support the introduction of the UK’s most ambitious plans for a low-traffic city. Oxfordshire County Council has a good, fair and comprehensive set of policies in the pipeline, but they will require support – to get them implemented and to settle in. Zuhura has seen firsthand the genuine public concerns, and the misinformation and conspiracy which takes root in the absence of good public engagement to build a social mandate for these policies. OLS is small, but punches above its weight, and engages with communities and workplaces to help build this social mandate. Zuhura also encourages the Council to stay on track, and to help the people of Oxfordshire understand why these policies are needed, and the benefits of a clean, green, low-traffic city for everyone. Zuhura moved to Oxford in 2015, and has lived in many parts of the city, but most happily upon the Thames. She has a fondness for willow trees, swimming in the river and, of course, getting around Oxford quickly and easily by bike.


Roger Harrabin, Former BBC Energy and Environment Analyst

Roger Harrabin is a British journalist who was the BBC’s energy and environment analyst until July 2022. He has broadcast on environmental issues since the 1980s and has won many awards in print, TV and radio. Aside from his speciality he has covered many major general news stories. He is an honorary Fellow at St. Catharine’s College, Cambridge, a visiting fellow at Green Templeton College, Oxford, an Associate Press Fellow at Wolfson College, Cambridge, and has received an honorary Doctorate of Science from Cranfield University.

Rebecca Willis, Professor in Energy and Climate Governance, Lancaster Environment Centre

Rebecca Willis is a Professor in Energy and Climate Governance at Lancaster Environment Centre, where she leads the Climate Citizens project. In 2020 she was an Expert Lead for Climate Assembly UK, the Citizens’ Assembly established by the UK Parliament. Rebecca is an adviser to the National Lottery’s Climate Action Fund. She features on the Woman’s Hour Our Planet Power List which highlights 30 women making an impact by helping to protect our planet. Her book, Too Hot To Handle? The democratic challenge of climate change was published by Bristol University Press in March 2020.


Mark Frost, FIT Trustee

Mark Frost is an experienced local government professional to assistant director level, now Director of Fern Consulting Services providing support to clients on strategic transport planning; regeneration and placemaking; environmental strategy; traffic and parking policy; supporting regional networks and public sector staff capacity building. Mark is a Chartered Transport Planning Professional (CTPP), board member of the Transport Planning Society, Vice President of the Local Government Technical Advisors Group and a Future London Leaders graduate, with a wider interest in effective altruism and charity governance.

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