Focus of work
Flight Free UK was set up in 2018 by Anna Hughes, a behaviour change specialist and long-time advocate of flight-free travel. The campaign challenges people to take a year off flying to reduce emissions and shift the norm away from aviation.
This short-term challenge is a great way to inspire long-term behaviour change and show that individual consumer choices can lead to industry and system change.
Impact
- Over 3,000 people signed the pledge for 2022
- Launched an exciting new website
- The launch party for Flight Free 2022 was attended by 90 people, featuring a panel of speakers including Helen Coffey from The Independent
- Raised over 20k from a Crowdfunder appeal
- Media coverage in The Independent, BBC, GB News (TV) and more
- Submitted their response to the Government’s consultation on Jet Zero
- Promoted the campaign at the international climate conference COP26 in Glasgow