Good Travel

The UK’s leading eco attractions working together to develop incentives to help visitors experience great green days out without their car.
Better Buses UK

Focus of work

Eco Attractions Group (EAG) is a unique national collaboration between some of the best loved public and influential visitor attractions across the UK, with a common goal of working together to help connect people with nature and inspire sustainable living.

EAG’s national membership collectively welcomes over 4.5 million visitors every year, and one of the biggest parts of any visitor experience’s carbon footprint comes from its visitors travelling to the attraction by car.

The Good Travel project aims to:

  • Measure the scale of the problem by collecting hard data across a wide UK baseline on visitor car use
  • Conduct research into the effectiveness of possible behaviour change incentives – what might change visitors’ behaviour by incentivising a switch to a sustainable transport option, and
  • Develop a plan for trialling the most promising routes to help more visitors go car free.

Impact

The Good Travel Project collected hugely useful data from up to 11 EAG members, creating a UK baseline on visitor car travel.

In 2022, their key findings were:

  • 92.2% of visitors, on average, travelled by car to visit the surveyed member attractions
  • Only 4.2% of these visitors travelled by electric car, compared to petrol, diesel and hybrid cars
  • One visitor attraction had no carpark, so all visitors arrived by walking, cycling or public transport
  • Average mileage varied from 20 and 206 miles
  • Average car occupancy varied between 1.4 and 2.28 people per journey 
  • The most popular incentive for encouraging visitors to travel car-free was better public transport options (36%) 
  • 72% of visitors said they didn’t know if there was an option to travel to the attraction by public transport. Visitor attractions must better publicise travel options for visitors
  • Over 1,400 people offered their suggestions to encourage more people to go car-free. In the future, EAG members hope to carry out further research looking at both short-term and long-term solutions to this problem.
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