Focus of work
A majority of Londoners support per-mile road pricing. This project finds, records and shares their voices. Submissions take the form of text, pictures and videos. This could be a quote, a nice selfie, a short clip about how road pricing could improve your neighbourhood or journey, a photo of what you’d like to see more or less of on your street as a result of road pricing or something creative.
London is the only city to be seriously looking at developing a road pricing policy at the moment. Research undertaken in 2022 shows a majority of people in London support replacing the current system of vehicle taxation and tolls with per-mile road pricing. The policy is even more popular with drivers than non-drivers. This project will surface the voices of Londoners behind the statistics to inform policy development. Since road pricing could work in a number of ways, the project will explore which benefits chimed with people and what were some of their concerns.
Accelerating modal shift: Building-out a new model for policy levers that will reduce car use and increase green public transport alternatives
Expanding the successful 'modal shift model' to include a dataset on train choices.
Delivering projects that reduce carbon emissions in Merseyside in line with the Paris Agreement commitments and reaching net-zero by 2040.
A bold and radical campaign that aims to change women’s perspectives on what a cycle is/can be used for, by showing women that electric cycles can be useful vehicles for their everyday life rather than toys for sport or leisure.