Focus of work
She’s Electric was a campaign from Loud Mobility that aimed to show women that electric cycles can be useful vehicles for their everyday life.
Impact
Photographic campaign
- The “Role Model” photographic campaign was created, working with 10 women from diverse backgrounds who use e-cycles in their everyday lives.
- The images were printed large scale and displayed in at outdoor gallery on recycled pallets as part of the Earthfest festival, which saw 8,000 attending.
- The images were used in inclusive social media campaign, partnering with 20 brands and community and advocacy organisations, resulting in excellent engagement across Instagram and LinkedIn and strong industry and public support.
- The images were also used for press articles in Cycling Electric, BikeBiz, Cycling Industry News and Zag Daily, raising the public and industry profile of the campaign.
Events and participation
- Five events were delivered, two in London and three in Norfolk. During these events, the team facilitated over 800 test-rides: 61% to women and 64% to those trying an e-bike for the first time.
- From these events, eight case studies were developed of women buying/hiring e-bikes and using e-bikes for everyday journeys after interaction with the campaign.
Raising the profile
The team spoke about the She’s Electric campaign at several major industry events, including the Modeshift Convention and Micromobility UK. It was also approached by e-mobility companies to help them make their products more accessible for women.
A She’s Electric Local Authority Program was developed to scale the work and impact by taking it into local communities, with the first program delivered with Norfolk County Council in 2024.