Focus of work
Switch Your Journey was a project from Cycle Sisters that involved a two-week challenge which encouraged Muslim women to switch from their usual mode of transport – car or public transport – to cycling. Cycle Sisters also aimed to support them to make a long-term switch once the campaign ends.
Impact
Switch Your Journey took place from 1 to 14 July 2024 and had 138 sign ups, with 97 of these women joining the designated platform, Love to Ride, to record their rides and 40 logging their journeys.
From the data logged on Love to Ride, there were 410 transport trips during the campaign, equating to 330kg CO2 savings. Some 87% of participants said they were likely, or very likely, to continue switching their journeys
Najiya from Redbridge shared her story:
Previously I would have to depend on my husband who drives for most of my journeys (I don’t drive), public transport or in many cases to cancel my plans. Having participated in Switch Your Journey, I really feel a big sense of accomplishment and all praise to God. I have a feeling of independence, being eco-friendly, healthy achievement towards my daily fitness goals, and breaking free from stereotypes and social norms – being a practising Muslimah (Muslim female) wearing full religious attire when outside.