
Focus of work
For this project, Transform Scotland worked with business groups to help Scotland meet the 20 per cent traffic reduction by 2030 target set by the Scottish Government in 2020.
Activities as part of the project included:
- Commissioned research with Edinburgh Napier University to understand how Scottish businesses might be affected by key traffic reduction measures, looking at how this has worked in other parts of the UK and internationally.
- Presented findings at a Tackling Traffic Summit, attended by Minister for Transport Jenny Gilruth MSP and Scotland’s business leaders. The business community welcomed the solid evidence of traffic reduction measures and was keen to remain involved in the conversation.
- Established positive relationships with Transport Scotland, who are leading the traffic reduction agenda.
- Published the Targeting Traffic report, challenging Scottish ministers to come forward with a robust plan to deliver the 20% car reduction target.

