FIT News | Events

October 19, 2022

Reducing Car Dependency Outside Cities webinar

Foundation for Integrated Transport

Road safety

Reducing Car Dependency Outside Cities webinar

FIT held the second in its new series of webinars on 18th October, on the topic of Reducing Car Dependency Outside Cities.

Although there has been much attention on reducing car dependency in cities and major urban areas with Low Traffic Neighbourhoods, School Streets and car-free cities, there is less focus on how to reduce car dependency in suburban or rural areas. These areas often lack good public transport alternatives or walking/ cycling infrastructure, and people living or working in these areas often have no choice but to drive, often longer distances. But to decarbonise transport and for a better quality of life we need to reduce car dependency in all areas. This webinar discussed the difficulties of reducing car dependency outside cities and some possible solutions.


Beate Kubitz, Independent Transport Consultant and FIT Fellow

Beate has experience in future mobility and the role it plays in carbon reduction through research, innovation and policy development. Her experience includes developing plans for Mobility Hubs for Calderdale Metropolitan Borough Council, evaluating electric mobility for Manchester City Council, Manchester Metropolitan University and the University of Manchester, as well as research and analysis on Mobility as a Service solutions for Leeds City Region Future Mobility Strategy and Cambridgeshire and Oxfordshire County Councils. Previously she worked for the shared transport organisation CoMoUK (previously Carplus Bikeplus), and automotive technology startup CarTap. She edits the Annual Survey of Mobility as a Service (for Landor Links) and has contributed to policy development on data and mobility for organisations including the Open Data Institute and the British Standards Institution. As a consultant she has also evaluated car clubs and bike share for shared transport operators.

John Austin, Independent Transport Consultant and FIT Fellow

John is the current Secretary of the Transport Geography Research Group. He started Moorsrider, the precursor to the well-known Moorsbus network in North East England. He worked outside transport for 10 years as an economist and data analyst before returning to transport as a consultant. In 2000 he was awarded a Winston Churchill Travelling Fellowship to visit Hong Kong, Australia and Singapore to study rapid urban transit, the use of Intelligent Transport Systems in delivering passenger information for public transport users, and the linkages between land-use planning and transport planning. In 1996 he developed the early ‘UK Public Transport Information’ internet portal, and is a co-author of ‘Public Transport Information Websites – How to get it right – A Best Practice Guide’, with Susan Kenyon and Glenn Lyons, published in 2001. He also wrote the chapter on Technology and Social Media in the 2016 book ‘Handbook on Transport and Urban Planning in the Developed World’. John’s FIT project has been undertaken in conjunction with the University of Plymouth.


Alistair Kirkbride, Freelance Consultant/ Campaigner and FIT Fellow

Alistair has worked in transport demand management in the public, private and voluntary sectors for 20 years. His particular interests are in new approaches to creating resilient, fair and low-impact access and transport in rural communities and national parks. This work relates to a conviction that there is benefit to blurring the boundaries between how people travel and explore and the visitor experience. As a founding trustee of the Cumbria Mobility Network, he helps rural communities in Cumbria to meld new and traditional transport solutions to tackle long-standing access issues for social and environmental benefit. He also has a long-standing interest in shared transport and was executive director at CoMoUK, seeing shared cars “vaccinating” people against car dependency, and of the (as yet) unrealised potential of shared ebikes – all as part of integrated transport solutions for modern low impact mobility lifestyles.

Jenny Milne, Founder of the Scottish Rural and Islands Transport Community CIC, part time PhD researcher on Rural Mobility at the University of Aberdeen, and owner and manager of transport freelance business, JLM

Jenny is a successful and proven transport specialist who has worked in the industry for over two decades and is known for ‘thinking out the box’ and for being a ‘doer’. Jenny has extensive experience in delivering projects and programmes from origin to completion, and is well known for her passion, particularly on the subject of rural mobility. Jenny wears many hats which is the norm for those living in rural areas and she is known for her small holding, chat on tractors and sheep! She is the Founder of the Scottish Rural and Islands Transport Community CIC, a part time PhD researcher on Rural Mobility at the University of Aberdeen, and the owner and manager of transport freelance business, JLM. Jenny is involved in many committees ranging from the Chartered Institute of Logistics and Transportation (CILT) to the International Transport Forum (ITF) Innovative Mobility for the Periphery where she chaired the sub group on shared mobility and RMaaS.

Click here to view Jenny’s Spotlight on Rural & Islands Transport  report.

Contributors with 5 minute updates on relevant FIT funded projects:

John Whitelegg, FIT Senior Fellow, Visiting Professor, School of the Built Environment, Liverpool John Moores University, and an Associate of the German transport research organisation Zentrum fuer Mobilitätskultur in Kassel in Germany

John Whitelegg’s talk was based on extensive public engagement in two rural areas of England (Shropshire and Herefordshire) and links with best practice in rural areas that show a much higher transport decarbonisation potential than normally assumed. The detail can be seen in three reports:

1) South Shropshire Climate Action (pages 98-113)

2) Shropshire Buses report

Shropshire Buses summary report

3) Herefordshire Council Citizens’ Assembly

Marianne Quick, Project Leader for Travelling Light, Hope Valley Climate Action

To find out more about Travelling Light, please see the Project Plan here.

If you are interested in further information or to enquire about opportunities to contribute to the project via a Travelling Light national steering committee, please email Marianne.


Stephen Joseph, Visiting Professor at University of Hertfordshire and Chair of the FIT Board of Trustees

Stephen Joseph is a transport policy consultant, specialising in urban and local issues and in smart transport. He was Chief Executive of Campaign for Better Transport (formerly Transport 2000) from 1988 to 2018. He has been a visiting professor at the University of Hertfordshire’s Smart Mobility Unit since December 2018, having received an honorary doctorate from the University in November 2010. At present, Stephen is a trustee and chair of the Foundation for Integrated Transport. He is a director of the Transport for New Homes project, which the Foundation established. He also chairs the Smart Transport board for Bauer Media and is an adviser to the Rail Devolution Network. He was awarded the OBE (Order of the British Empire) in 1996 for services to transport and the environment.

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